Business Communication is goal oriented. The rules, regulations
and policies of a company have to be communicated to people within and outside
the organization. Business Communication is regulated by certain rules and
norms.
Business
communication (or simply "communication," in a business context)
encompasses topics such as marketing, brand management, customer relations, consumer
behavior, advertising, public relations, corporate communication, community
engagement, reputation management, interpersonal communication, employee
engagement, and event management. It is closely related to the fields of
professional communication and technical communication.
Business communication involves constant flow of information. Feedback is integral part of business communication. Organizations these days are verly large and involve large number of people. There are various levels of hierarchy in an organization. Greater the number of levels, the more difficult is the job of managing the organization. Communication here plays a very important role in process of directing and controlling the people in the oragnization. Immediate feedback can be obtained and misunderstandings if any can be avoided. There should be effective communication between superiors and subordinated in an organization, between organization and society at large (for example between management and trade unions). It is essential for success and growth of an organization. Communication gaps should not occur in any organization.
Oral
Communication - An oral communication can be formal or informal. Generally
business communication is a formal means of communication, like : meetings,
interviews, group discussion, speeches etc. An example of Informal business
communication would be - Grapevine.
Organisations
seek to create communication strategies that support their overall strategy and
objectives. In doing so, they need to interact with stakeholders who may have a
variety of language and cultural backgrounds. These stakeholders may include
employees, customers, suppliers, financial backers or even local governments.
In the Master’s specialisation in International Business Communication, you’ll
learn about all the factors, including cultural and linguistic ones, that
play a role in communication and need to be taken into account in order to
create effective communication strategies.
Language
and languages form the heart of communication and that is why this Master’s
specialisation is taught within Radboud University’s Faculty of Arts. The
programme places a strong focus on the role that language and languages play in
effective corporate communication. Of course, language and languages are not
the only factors to consider in a multicultural environment; that is why you
will learn to consider communication issues and communication strategy from an
international, as well as a management perspective.
In the
Master's track in Business Communication and Digital Media you will focus on
communication issues in the area of business communications. Acquire knowledge
about pitfalls and misunderstandings when exchanging information, negotiating
or managing conflicts in business settings, and learn the principles of modern
marketing communications.
Organization
Size and Policy - If the organization is small, probably more communication
will be oral, than in larger organizations where it may be in writing. The
policy for communication also would play a major role in influencing one's
choice of mode of communication.
Subliminal
perception refers to the individual ability to perceive and respond to stimuli
that are below the threshold or level of consciousness, which proved to
influence thoughts, feelings or actions altogether or separately. There are
four distinct methods of communicating subliminally. These are visual stimuli
in movies, accelerated speech, embedded images in a print advertisement, and
suggestiveness which is not normally seen at first glance.Focussing on
Subliminal Communication through visual stimuli, Marketing people have adopted
this method even incorporating it films and television shows.Subliminal method
of communication first made its debut in a 1957 advertisement, during which a
brief message flashed, telling viewers to eat popcorn and drink Coca-Cola.
Since that time, subliminal communication has occupied a controversial role in
the advertising landscape, with some people claiming it's omnipresent, while
others emphasize it's not real. As of publication, there is still an ongoing
scientific debate about whether subliminal advertising works. Subliminal
messaging is a form of advertising in which a subtle message is inserted into a
standard ad. This subtle message affects the consumer's behavior, but the
consumer does not know she's seen the message. For example, a marketer might
incorporate a single frame telling consumers to drink tea in a movie. In print
media, advertisers might put hidden images or coded messages into ad text.
In short,
you’ll explore the impact of globalisation on business communication, the role
of linguistic and cultural diversity in corporate communication, and the human
and operational consequences of organisations’ language policy or strategies.
In doing so, you’ll also come to understand how such issues can shape and
affect an organisation’s performance.
Face-to-face
communication helps to establish a personal connection and will help to sell
the product or service to the customer. These interactions can portray a whole
different message than written communication as tone, pitch, and body language
is observed. Information is easier to access and delivered immediately with
interactions rather than waiting for an email or phone call. Conflicts are also
easily resolved this way, as verbal and non-verbal cues are observed and acted
upon. Communicating professionally is important as one is representing the
company Speak clearly and ask questions to understand the needs and wants, let
the recipient respond as one resolves the issue. Decisions are made more
confidently during a face-to-face interaction as the recipient asks questions
to understand and move forward with their decision.
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